About the founder
Jane Grossman
Hi!
I’m Jane—a proud New Yorker, mom, and forever a lover of all things creative and colorful. I grew up in a family of fashion, which meant I spent my childhood surrounded by fabrics, sketches, buttons and runway dreams.
What started as a passion for turning everyday moments into something magical led me to create a space dedicated to exploring imagination and self-expression. Rainbows have always been my muse—they remind me to look for color, joy, and endless possibilities in everything I do. When I’m not at the shop, you can find me wandering New York’s vibrant streets, seeking inspiration in every corner.
A camp counselor at heart, I believe creativity is for everyone—whether you’re a seasoned artist or just looking for a fun way to spend an afternoon.
I can’t wait to welcome you into my world of sparkle and color, where we’ll craft, connect, and discover the magic in every bead.
XO Jane